After a series of collaborations with various creators, Pays Des Fées, the
label founded in 2014 by designer Lim Asafuji, chose to merge its vision
with that of one of the most influential figures in the manga industry. As
a devoted reader of Ito's work since childhood, Asafuji found her muse in
Tomie: a girl of uncanny beauty
whose hypnotic allure conceals the horror and danger embedded in her
existence. Tomie became the key visual and conceptual anchor of, a collection built on
the tension between prettiness and grotesque imagery. While a concept so
closely tied to a cult narrative could easily slip into costume, the
collection strikes a balance, firmly rooted in fashion.
Beyond the most immediate references, Tomie's iconic hairstyle, her
unmistakable eye makeup complete with the infamous mole, or the direct
reinterpretation of manga panels as prints, the influence reveals itself
in subtler choices. Fabric selection, silhouette construction, and
textural contrasts all echo Ito's world. High-quality materials uphold a
classic femme fatale elegance, while the palette remained romantic and
seductive, mirroring Tomie's deceptive charm, only to be disrupted by
blood-like splatters that hint at the violence beneath the surface. Junji
Ito himself attended the show, which was set on in an old clinic.
About the brand:
Lim Asafuji born in Iwate Prefecture, founded the brand in 2014; ''Strange
and cute'' as main axis.
The brand takes inspiration from literature, art, folklore, and more,
and combine it with the designer's own stories to create a style that is
centered around the idea of “bizarrely kawaii”. We move freely between
the “Underground” and the “Overground”, the subculture life and the
mainstream, where each season Asafuji presents her unique and
unrestricted ideas.
No comments