Amsterdam Fashionweek impressions

JENNESKENS Show

The Hub

Merijn Kavelaars

Merijn Kavelaars

Nina Mounah

Not posted during Amsterdam Fashionweek, we don't want it on to get on the bulk of fashionweek posts, but hera is our impression of the day we spent at Amsterdam fashionweek. We visited "The Hub", a place where Fashion, Art, Music and design came together. With live performaces of DJ's, a small exhibition of the artworks of Merijn Kavelaars, a vintage collection bij Saloon Heleen Hulsman, the new collection of Le café noir studio, a presentation of new collections by upcoming Dutch fashion brand,  there were some sustainable brands showcasing like ZENGGI and african rooted brands like L'origin3. In other words quiet divers which we loved.

Late in the afternoon we went to a city beachclub where Kim Jenneskens presented her new collection; VOL.1 Lost Property. The show was hosted and surrounded by family and friends like Kim Jenneskens sister, who walked as a model in the show and her father who operated the music and light panel. Kim Jenneskens walked around before, welcoming her friends and family and made sure het granny had a good seat and a glass of wine. That whole atmosphere gave the show a nice and intimate feeling. 

Streetcasted models walked the runway with a variety of Jenneskens signature tracksuits and boxed blouses made out of hightech and sustainable techniques (recycled coton and heattech). We also saw velvet jogging suits combined with logo branded belts, slouchy dragging over the floor. We really liked what it seemed to be a (black) puffer coat, (which actually were fabrics seamed in a special way together) and the black and white monochrome looks, made out of scuba fabrics. 

JENNESKENS is a young, emerging fashion brand that focuses on the development of high-end streetwear. Durability and fit of the clean designs are a large part of the aesthetic, similar to the focus on sustainable production practices that are giving the brand a fresh and resilient view on fashion of the future. Function and versatility of the pieces play a significant role in this perspective as it is heading into a direction in which most pieces are wearable by either gender. 

Inspired by worldwide time travels, social shifts and body movements, the brand is thriving towards a distinction in modern minimalism. The company is based in Amsterdam, the Netherlands, but opens itself up to global expansion. It seeks most of its inspirations in New York, which explains the recent opening of a Jenneskens department in Manhattan. Through this multinational channel, the brand is aiming to offer its customers an experience that goes beyond a piece of clothing. Stories behind the designs often go deep into a specific topic or idea, which is why the expression and envisioning of these thoughts are important in the establishment of the brand’s community. Besides a focus on regenerative design, the discipline to give back to the earth greatly influences the formation of the Jenneskens image. Fabrics are sourced locally wherever possible, cut with a zero-waste understanding of pattern creation, and processed into garments in a comfortable in- house working environment. Exceptional quality control and reliable product development are what distinguishes the brand from the market and what will hence help contribute to the development of a circular production system. 

Coming up the Ronald vander Kemp presentation at Amsterdam Fashionweek!

(Edit and images by Brenda)