Benjamin Benmoyal Spring Summer '22 Paris Fashionweek

Benjamin Benmoyal joined Central Saint Martins after 4 years in the army. From this confrontation of experiences, the will to express himself with a fabric that is a sign of lost innocence, is born. After working at Alexander McQueen and Hermès, he founded his namesake brand in 2020. Eco-responsibility and experimentation are at the centre of his work. The designer uses recycled materials and he designed the singular weave mixing cotton threads which he combined with his signature looks made from repurposed cassette tape in roomy forms, inspired by his Moroccan roots. The huge hats from the Spring  Summer 2022 collection are entirely made out of dried flowers and inspired by the Shtreimel, a fur hat worn by Hasidic Jewish men. 

It was our first aquaintance with the brand and designer at Palais de Tokyo where the presentation took place. As in full covid restrictions there were no models but mannequins and a display of the collection's movie on the wall. The designer and stylist were there to enlighten the collection. We could say the collection had a genderless feel with a nice use of differtent materials. The fringed caftans, of which the brand is known for, a creamy silky linen maxiskirt, wide linen pants, over vests, long blouses,  all mixed together with overstitches by casette tape, including the buckethats and bags. 

We loved the use of the cassette tape, only knowable when close by, giving the simple garments a classy and some how more elegant touch. The use of fringes and weave techniques are a definite niche and are ginving the brand personality. The craftmanship, simple forms and silhouettes, the sustainability and genderless style are the things we are looking for inn 2022 post-pandemic. 

Special shout-out to the huge hats, most beautiful accessory seen for this season! 

(Edit and presentation pictures by Brenda  Lookbook pictures by Benjamin Benmoyal)