Louis Vuitton by Pharrell SS24 Paris Fashionweek











 


What is there to say one week after all is said about Pharrell's debut show for Louis Vuitton? 
We will try to give you a glimpse and more detailed view on Pharrell's first collection for the house; the Spring/Summer '24 collection.  Last tuesday we visited the presentation, also known as the re-see, at Louis Vuitton headquarter's in Paris. The Pont Neuf full of busy parisian traffic again, and only the spotlights still on the bridge as a last witness of what had happened the evening before.  

Under the theme “The Sun: What will you do when the sun shines on you?”, the collection centers around the sun as a symbol of opportunity, responsibility, and unity. Pharrell Williams draws inspiration from the sun’s radiance, which energizes and heals, transcending cultural and creed boundaries. This collection encourages individuals to embrace the light within themselves and share love with others. - Louis Vuitton

Pharrell's debut, like in his music, was full with thoughtful references to his own legacy and joy. 
Pharrell's first official move he made for the house, was twisting the motto of his home state Virgina; "Virgina is for lovers", into a new "LoVers" with a capital V as a hommage to Virgil Abloh. Pretty clever and commercial, stitched on a variety of garments, the invitation and all the goodies the guests were gifted. "LVovers" aims to be a global diverse community which embodies warmth, well-being and inclusiveness through a shared appreciation for the House's core values. 
The most obvious piece of the collection was the white/red baseball jacket with the letters P and A;  referring to the same jacket Pharrell had owned and worn for many years and which is originally from his highschool, Princess Anne. Louis Vuitton's heritage Damier motif, re-named Damoflage, "Damier pattern camouflage", was leading throughout the collection. Not only on the runway carpet, but also on denim, shorts, sweaters, socks and a black with chrystals embroided bag. Pharrell Williams’ collaboration with American artist Henry Taylor further elevates the collection. Taylor’s artworks, featuring individuals who have impacted the artist’s life, are showcased as micro embroideries on garments and accessories, celebrating the depth and diversity of the human condition.

Most looks went back to trim tailoring; military inspired coats, bootleggers, leather bikerjackets with metalic bronze studs (the copper is also coming back in the large cases and other embroderies), camouflage suits with a more cropped designed blazer, pixellated suits and accessories were leading and worn by Pharell and Vip's as well.  The brilliant colors were there to uplift the green, brown & beige palette, coming in a furry coat but mostly in bags and shoes. The classy Speedy bag reimagined in leather and rendered in the primary colors (Going viral already). 

Louis Vuitton’s Spring-Summer 2024 Men’s Collection by Pharrell Williams is a testament to the Maison’s commitment to innovation, craftsmanship, and artistic collaboration. It embodies the spirit of the sun, radiating opportunities and empowering individuals to embrace their unique light. - Louis Vuitton

Our thoughts? Showing Paris in minitature at the presentation we were impressed by the influence of Pharell, bringing diversity and inclusitivity at the brand. We were pleased to see so many tiny messages in the details and the beautiful craftmanship used in the garments. Our absolute favourite outfit was the leather green pixelated coat. We gonna see that one out on the street next season a lot. Another big love were the white socks with tiny pocket on the side with a pearl closure. We also loved the round black sunnies as well as the diamond round glasses worn by Pharell at the show. Last but no least ... we loved the fluffy slippes coming in black, brown and beige. Imageining ourselves with these in front of a fireplace. We had joy! 

“THE SUN / What will you do when the sun shines on you?

The Louis Vuitton Spring-Summer 2024 Men’s Collection orbits the sun as a focal point for opportunity, responsibility, and enhancement.

VA TO PARIS / Princess Anne

The Pont Neuf embodies a metaphorical bridge between Virginia and Paris.
The memory of Princess Anne High School is epitomised in savoir-faire takes on the varsity jacket.

VA IS FOR LVERS / Virginia is for LVERS

LVERS is a state of mind: warmth, wellbeing, and welcome-ness.
It is the culture of a global community connected by an appreciation for the core values of the Maison.

DAMOFLAGE / Damier meets camo

Damoflage splices the heritage Damier pattern of Louis Vuitton with camouflage in a reflection of two domains of style, paying tribute to friends in Paris.

DAMIER / Colours starting with yellow

An expression of synaesthesia, primary colours invigorate the Damier motif in
interpretations from pop to pearls and pied de poule, and an 8-bit Atari pixel edition by ET Artist.

DANDY / The dandy

The attitude of the dandy cuts a loosely autobiographical tailored silhouette adapted in a contemporary approach to suiting and encrusted with pearls and crystals.

COMFY / Footprints

A desire for comfort is captured in magnified shearling slippers in Monogram intarsia, their outsole embossed with a bear’s footprint, created to leave an impression.

TRUNKS / Healing properties

The prized Louis Vuitton trunk materialises in Monogram copper, a healing element essential to all living organisms, known to transform in the light of the sun.

SUNGLASSES / Super zooming

Made for focus, sunglasses with caps crafted in the image of camera lenses invite the wearer to see the world through primary colour-tinted glasses.

HENRY TAYLOR / Human relations
Artworks made by the American artist Henry Taylor, depicting figures who have been a part of the artist’s life, are featured as micro embroideries on tailoring and denim as well as accessories.

SPEEDY / Canal Street

A new adaptation of the Louis Vuitton Speedy bag conjures the attitude and hustle mentality of Canal Street in an everyday icon conceived for every walk of life.


JOY (Unspeakable)
The soundtrack is an original composition: Peace Be Still by Pharrell Williams feat. Lang Lang; Chains & Whips by Clipse; and JOY (Unspeakable) by Voices of Fire feat. Pharrell Williams.

“This moment is dedicated to the giant before me. To our brother in spirit.” 




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