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| Alana Hadid |
 
 
 
 
   
 
The Munthe Spring Summer '24 collection was shown at the courtyard
of Munthe's HQ, during Copenhagen Fashion Week. With a
foodfestival style coffee brewer outside, warming up the guests in
the fall-like windy wet wheather, the models walked on the grass
of the yard, with Alana Hadid opening the show (Yesss big sister
of the other Hadid's).
Collection notes:
The Spring Summer 2024 Collection is inspired by the art gallery
feeling. A feeling Munthe tries to present every Monday with
their Art Monday concept. A concept where they share a
digital art gallery and supporting female artists. The Spring
Summer '24 Collection builds on this same principle; the alignment
of art and female empowerment. This season Munthe is collaborating
with their Art Monday artists Heather J. Chontos and Aline Gaiad.
The collaboration is expressed through colorful blue and red art
pieces and an edgy, graphic donkey print. Furthermore, the
collection offers sumptuous woven fabrics, resplendent sequins,
patchwork denim, vivid patterns, and intricate jacquard patterns.
The collection also introduced the new Munthe's emblem, a
testament to elegance and luxury, adorned with mirrored letters M,
gracing the new accessories, and elevating the collection to
unprecedented heights.
"There is a special feeling that emerges when one walks
into an art gallery and witnesses multiple artists' work
displayed in a unified environment. The individual creations of
different artists might not initially match, but when
meticulously curated, they come together in harmony. In
this collection, we weave a tapestry of rich elements -
textiles, art prints, styles, and palettes; much like an art
exhibition, where each piece, self-assured, flourishes alone
while flourishing even brighter within the collective. Creating
a unique experience was a driving force behind the Spring Summer
'24 collection. For me, it is an endeavor to stretch the limits
of the mind, igniting inspiration that knows no boundaries." - Naja Munthe, Creative Director and Founder of Munthe.
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