Wood Wood Spring/Summer'24 Copenhagen Fashionweek







WoodWood presented their Spring/Summer '24 in the backyard of their headquarter's in Copenhagen during Copenhagen Fashionweek, naming the collection "Solidair' after a litlle poem of John Martyn;

"I know you, 
I love you
I’ll be your friend
I could follow you anywhere 
Even through solid air"
Solid Air - John Martyn 

- What began as an end of Summer lament, a postcard to absent friends, grew to include more significant elements; a moment of reflection and catharsis. Clothes can do this. As much as they can provide celebration and excitement they can also supply pause. After all, we still refer to them in 'seasons'. For Wood Wood, the Spring Summer '24 collection came to symbolise precisely this; an inventory, a review of friendships and dreams unfulfilled while laying the ground for new hopes and new plans. - Collection notes

Naming the collection  'Solid air', the brand wants us to see this collection as a thoughtful pause. As we  don't know what is suggested by this we look at the collection and we see a modern tailored, thoughtful and timeless collection of mereley grey and black layers, poppud up with bright orange and sky blue. The subtle colorpalette shows a sustainable and typical Skandinavian collection with draped styling and models wrapped up in garments. A closer look at the collection shows a diversity of fabrics like linen, wool, waxed denim, viscose mesh and soft cotons.
The grey, light wool pinstriped pencil-skirt, with asymmetric closure and styled with a grey reversed blouse was our absolute toplook. In the same color, we liked the trenchcoat-style wrapdress, worn with light wool leggings and silver stiletto's. Anouther outstanding piece we found in the black mesh dress, layered over a simple white blouse dress and styled with a small black bag in both hands with some black arm accessoiries, the brand showed a strong minimal design language which can be developed further the upcoming seasons.

About the brand:
Wood Wood is a contemporary fashion and lifestyle brand based in Copenhagen. Emerging from the fertile subculture of the early 2000’s as a limited edition T-Shirt operation the brand has since grown to become one of the most recognisable names in Scandinavian fashion. Due to an enduring embrace of collaboration, DIY and subversion the company recently celebrated its 20th anniversary while boasting a legacy of high-profile partnerships. Wood Wood's collections, including a combined men’s, women’s and jersey range, are developed by an in-house assembly of designers with a focus on elevated silhouettes, expert tailoring and graphic compositions.

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