





Ouest draws inspiration from Americana and the designer turned to David
Lynch in search of an answer to the question: What do you do when the
American Dream disappears? Just a couple of days before Lynch died,the
brand ordered red velvet curtains for their presentation, evoking the
atmosphere of the Red Room from Twin Peaks. In a confined space, models,
who looked as if they had just stepped out of Twin Peaks, stood like
silhouettes against the backdrop of the show's haunting soundtrack.
Blending nostalgia with reinvention, Ouest delves deeper into
masculinity and sensuality with a collection that embraces its signature
obsessions; denim, leather, and underwear. Influences range by
iconic cultural figures like Karlheinz Weinberger's gritty portraits and
Stanley Stellar's evocative photography to the distinctive personal
style of filmmaker Rainer Werner Fassbinder. With it's vintage
aesthetics, the designs reflect the fragility and contradictions of an
idealized past. Reshaped into modern silhouettes, the collection
showcases light-washed jeans as full ensembles. Underwear inspired
details subtly emerge beneath denim and leather, infusing the collection
with a seductive undertone. It's not just about outerwear, it's about
what lies beneath, challenging conventional ideas of strength by
presenting vulnerability as equally powerful.
Merging 1970s aesthetics with early 00s denim culture, the collection
seamlessly balances nostalgia and modernity. Surf suit-inspired cuts
(seen also at the brand's Spring/Summer '25 collection) create
unexpected silhouettes, while regenerated black leather adds richness
and texture, enhancing the collection's sensual appeal.
We loved how the set was designed, it felt like stepping into Twin Peaks, ordering a coffee at the café, waiting for Agent Cooper to arrive. The genderfluid essence of the collection stood out, especially in the way the brand transformed feminine bodysuits into low-cut men's bodysuits, one of our favorite designs. The full denim looks, paired with sleek vintage glasses and wrist sleeves, were another highlight. Overall, the styling was a standout, elevating both the collection and its concept.
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